The Sound of Tomorrow
Bose
In The
2020s
The Sound of Tomorrow
Innovating for the future.
A global pandemic and the rise of short-form content have not only transformed what we listen to, but also where and how we listen to it. At Bose, we exist to innovate. We advance the science and technology of sound — the most powerful force on earth. All this because of a legacy built by a great man, to carry the spirit of innovation into the days, years, and decades ahead.
QuietComfort earbuds are Bose’s first truly wireless earbuds. They deliver all the “quiet” of Bose around-ear noise cancelling headphones in an in-ear design.
Bose Announces Portable Home Speaker
The Bose Portable Home Speaker is an ultra-versatile, compact speaker that combines the convenience of battery power, the simplicity of Bluetooth®, and the ease of voice control in a modern new design. The speaker delivers improved 360-degree sound, deeper bass than any other portable smart speaker its size.
2021
SoundLink Flex Debuts
An extension of the SoundLink line, the SoundLink Flex makes great quality audio even more portable with a rugged design and impressive battery life.
Bose Makes Hearing Better
Bose launches the Bose SoundControl hearing aids, the first FDA-cleared, direct-to-consumer hearing aid for mild to moderate hearing loss. Using the revolutionary Bose Hear app, users can fit, program and control the product for clinically proven, audiologist-quality results — without a doctor visit, hearing test or prescription.
2022
Personalized Performance with CustomTune
The QuietComfort Earbuds II debut CustomTune sound calibration technology, which intelligently personalizes audio and noise cancellation performance to the unique shape of every ear — resulting in an unprecedented listening experience and the world’s best noise cancellation from any headphone — banded or in-ear.
Partnership with Lexie Hearing
Bose enters the licensing space with a partnership that brings Bose’s self-fitting hearing aid technology to the masses. The new Lexie B1 Hearing Aids are powered by Bose, allowing allowing wearers to fit, program, and control their hearing aids with clinically proven, audiologist-quality results.
First Use of Engine Vehicle Sound Enhancement
The GMC Hummer is the first use of engine vehicle sound enhancement. Engineered to replace the mostly silent interior that comes with operating an electric vehicle, EVSE technology sends custom-designed propulsion sounds into the cabin through Bose speakers to refine and enhance the acoustic environment.
2023
Smart Ultra Soundbar Integrates A.I.
Bose announces the new Smart Ultra Soundbar — a Dolby Atmos speaker that provides unmatched immersion for music and movies. The Bose Smart Ultra Soundbar puts the listener in the center of music or movies in an entirely new way. Using machine learning to listen to millions of content clips, the soundbar automatically adjusts tonal balance, making spoken words easier to hear without losing any impact of immersive sound effects.
Immersive Audio Delivers More Realistic Sound
QuietComfort Ultra Headphones and Earbuds hit the market with immersive audio, taking audio performance to an entirely new level for the most realistic sound ever. Featuring world-renowned hallmarks that the QuietComfort name has become synonymous with, they feature world-class noise cancellation, high-quality audio, and legendary comfort and stability.
Pro Sound for On-the-Go
The S1 Pro+ is introduced — an ultra-portable, all-in-one systemthat delivers high quality audio in a light package to provide the ultimate flexibility for gatherings and events.
2024
Ultra Open Earbuds For the Best of Both Worlds
Bose introduces a breakthrough audio wearable that lets you hear the world around you while still enjoying your music uninterrupted. The new earbuds, which are worn as a cuff instead of inside the ear, look as good as they sound.
SoundLink Max is Introduced
Bose launches the SoundLink Max Portable Speaker — boasting lasting power, rugged durability, and incredible sound for its size.
First Sound System in Volvo 2024 EX90
The new Volvo EX90 is a versatile and stylish, fully electric family vehicle that combines breakthrough technologies and connectivity with unrivaled safety, comfort, and modern aesthetics. The vehicle integrates a 14-speaker Bose sound system that is designed to enhance the premium in-cabin experience for both drivers and passengers.
