At his parents’ insistence, young Amar Bose studied the violin. Like many children his age, he was a less than enthusiastic student. However, through this training, he developed a keen ear, an appreciation for what the instrument should sound like, and a passion for classical music that lasted his entire life.

Early Life

Early Life

Early Life

The 60s were a time of significant cultural change. The Beatles and The Rolling Stones took the world by storm, NASA launched the first successful mission to Mars, civil rights and counterculture movements shaped the zeitgeist, and recorded sound was experienced through vinyl records or the radio.The audio industry was in its infancy, rife with problems to be solved. All it needed was someone diligent enough to dream.

60s

60s

60s

The 70s brought lava lamps, microwaves, VCRs, Star Wars and disco music to the scene. Apple and Microsoft were founded. Disney World opened. And the Apollo 13 Mission saw three astronauts beat the odds to return safely home. The 70s were also the era Bose Corporation emerged as a pioneer in audio technology — Bose was on the rise, setting the stage for formative breakthroughs to come.

70s

70s

70s

MTV, Nintendo, Back to the Future, Madonna, and the fall of the Berlin Wall — the 80s were a time of incredible growth. Technological advances began to skyrocket, with inventions such as the personal computer, the CD and disposable cameras hitting the market. For Bose, the 80s set the pace for new ventures across a wide range of industries — breaking barriers and delivering technologies that shaped the world as we knew it.

80s

80s

80s

The rise of the internet ushered in a radical new era of communication, entertainment, and business. Nirvana, Titanic, The Fresh Prince of Bel-Air, AOL, and 3D graphics boomed in a decade where high-quality technology became more widely available. Everyone had a pager, could listen to music on a Walkman, took care of a Tamagotchi, and received electronic mail. This fundamentally changed the way businesses and consumers communicate and experience sound — and Bose was one of the companies leading the change.

90s

90s

90s

Myspace. Google. Wikipedia. The iPod. Social media. The aughts took a distinctly digital turn in the way we communicate, interact and experience media. With the internet taking over, the technological advancements of the decade were a profound change from what came before, with Bose Corporation helping to lead the evolution of listening.

00s

00s

00s

The physical was traded in for digital as entertainment shifts to streaming — the cloud, Spotify, and Netflix all changed the ways we listened and watched. Beyonce, Frozen, and Game of Thrones captured our attention and “going viral” became the new “15 minutes of fame.” Smartphones and smart assistants became commonplace and consumers began to demand even more from their technology.With in-ear noise cancelling, voice assistants, and advancements in smart home entertainment, Bose helped redefine the role sound plays in daily life.

10s

10s

10s

A global pandemic and the rise of short-form content have not only transformed what we listen to, but also where and how we listen to it. At Bose, we exist to innovate. We advance the science and technology of sound — the most powerful force on earth. All this because of a legacy built by a great man, to carry the spirit of innovation into the days, years, and decades ahead.

20s

20s

20s