The Sonic Boom
Bose
In The
2010s
The Sonic Boom
How big sound got smarter and smaller.
The physical was traded in for digital as entertainment shifts to streaming — the cloud, Spotify, and Netflix all changed the ways we listened and watched. Beyonce, Frozen, and Game of Thrones captured our attention and “going viral” became the new “15 minutes of fame.” Smartphones and smart assistants became commonplace and consumers began to demand even more from their technology.With in-ear noise cancelling, voice assistants, and advancements in smart home entertainment, Bose helped redefine the role sound plays in daily life.
The Chevrolet Volt becomes the first car to offer this technology, which delivers high-quality acoustic performance while using 50% less energy than conventional systems.
2010
The A20 Aviation Headset is Released
Bose introduces its most advanced aviation headset to date, delivering a better in-flight experience for pilots. The A20 Aviation Headset features greater noise reduction, improved comfort, and Bluetooth connectivity for GPS and cell phones.
VideoWave Brings Waveguide to Home Theater
Bose introduces the VideoWave entertainment system, a high-definition television delivering home cinema sound from a 16-speaker audio system built entirely behind the screen, and combines it with a totally new kind of remote control that drastically reduces complexity.
Engine Harmonic Cancellation Launches
The 2010 Cadillac Escalade and 2011 Infiniti M are the first vehicles to integrate Engine Harmonic Cancellation, which targets and reduces engine and powertrain noise in the cabin of the vehicle. This innovative technology enables automakers to more effectively control interior vehicle noise without compromising high quality sound.
New Technology Protects Long-Haul Drivers
Utilizing Bose seat suspension technology, the Bose Ride system replaces conventional air-suspension truck seats to provide over-the-road drivers with an unprecedented level of protection from harmful road-induced vibration.
2011
Soundbars Transform Home Entertainment
The Lifestyle 135 and CineMate 1SR hit the market, providing a new level of audio performance and placement flexibility for soundbar solutions. Using proprietary TrueSpace digital processing circuitry and PhaseGuide technology, these systems transform the listening experience and allow users to hear sound from where there are no speakers.
SoundLink Debuts
Bose enters the portable Bluetooth speaker market and empowers consumers to take sound on the go with the launch of the Soundlink Wireless Mobile Speaker. The first high quality mobile speaker on the market, the system features several engineering advancements, including two passive radiators to reproduce the lowest low notes.
2011
Dr. Bose’s Gift to MIT
Dr. Bose donates the majority of the stock of Bose in the form of non-voting shares to MIT
Launch of RoomMatch and PowerMatch
Over a decade of research breakthroughs in acoustics, mechanical, and power electronics results in the launch of RoomMatch Progressive Directivity Array loudspeakers and PowerMatch configurable professional power amplifiers. These professional systems allow for a new level of audio quality in concert halls and performing arts centers.
2013
Dr. Amar Gopal Bose
1929–2013
Mobile Audio Like Never Before
Bose ushers in a new era of portable audio with the QuietComfort 20 in-ear noise cancelling headphones and the SoundLink Mini Bluetooth speaker. Both offer an entirely new experience when listening to a smart device or tablet, delivering performance that redefines what’s possible from mobile audio.
2014
QuietComfort 25: the Quietest Headphones Yet
Bose launches their most advanced noise cancelling headphone. The next generation QuietComfort 25 is both better and different — setting a new standard for noise reduction, audio production, appearance, and portability.
Soundwear Companion Speaker Debuts
The Soundwear Companion Speaker is the first use of open audio technology in soundwear. Its wearable design is a precursor of Bose Frames and Open Earbuds.
The Official Sound of the NFL
Bose and the NFL jointly announce their multi-year partnership. Bose is named the “Official Sound of the NFL” and begins integrating their technology into NFL operations. Coaches and players start testing new headsets during training camps.
2016
Cadillac CT6 Advanced Technology Series
The 2016 CT6 delivers unprecedented audio performance in a car. Its release marks the global debut offering of Bose Automotive’s new line of “Advanced Technology Series” sound systems, and integrates technologies and design elements from Bose home entertainment and professional audio products.
First Use of Bose Dual Personal Series
The Nissan Micra is the first Small Vehicle Series System from Bose. It leverages UltraNearField headrest speakers that work with PersonalSpace signal processing to wrap users in 360 degrees of sound for an even greater sense of depth and immersion.
2018
Noise-Masking for Sleep
Designed to be worn overnight, Bose Sleepbuds combine an ultra-comfortable fit with soothing sounds to block, cover, and replace the most common noises that interfere with sleep.
2019
Personal Audio Meets Sunglasses
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Leveraging open ear audio technology that first launched in the Soundwear Companion, Bose announces Frames. They're a breakthrough product combining style of premium sunglasses with the functionality of and performance of wireless headphones.
